In case you haven’t watched it already, Dove launched a new “Real Beauty” campaign video this past weekend. Dove’s “Real Beauty” campaign is all about embracing and accepting who you are naturally without photoshop or filters.
Disclaimer: Before I get into this, I know many of you are going to pull the “well they’re owned by the same company that does Axe.” And yes, indeed they are. We get it they’re owned by the same sugar daddy. You can believe what you want, but I choose to believe that Dove is really trying to make a difference in both women’s and men’s lives by choosing to redefine what it means to be beautiful in the media. Sure maybe their parent company doesn’t care and are only in it for the money, but someone at Dove does care or this commercial wouldn’t have been made or even created. So believe what you want, but at the end of the day they’re still sending out a strong and positive message to the masses.
This video takes the “Real Beauty” campaign to another level. With their past videos, the viewer sees a model being un-photoshopped. While the video is powerful, it’s still using a model as the main feature. This new video uses real women and men which makes it that much more real to the viewer.
A forensic artist is brought in to sketch participants two different times. For the first sketch, the women and men are asked to describe how they see their facial features. The artist himself never sees the participant, but merely goes off of what they are telling him. The second drawing the artist sketches is what someone else describes the original participant as. The person describing the original participants facial features has only met and spoken with the original participant fifteen minutes prior. The artist then brings each participant back into the studio and shows them the first painting, how they described themselves, compared to the second painting, how a stranger described them.
The difference between paintings is shocking. The way we see ourselves is in such a negative light and is visually shown to the viewer in the sketches. What someone thinks is an unattractive feature in their own facial structure, a stranger finds beautiful.
Bottom line, we all need to have more confidence in ourselves. We as humans are beautiful. It shouldn’t take a stranger to have to tell us that. So today, if you’re thinking you’re having a bad hair day or a bad skin day or whatever, look in the mirror and tell yourself that you’re beautiful and know that a stranger out in the world thinks so too.
Better yet, go tell someone else that they look beautiful today. Be that amazing stranger that compliments someone. I realized that too many times in my head I’ll say to myself, “wow her hair looks great” or “her skin is amazing” but I never say anything out loud. Say it out loud. Tell that person that they look great, it’ll probably make their day and they’ll get to walk around feeling confident about how they look. We need to start building each other up, not tearing each other down.
Watch the video, think about the message, go help someone change the way they feel about themselves.